CRM for Italian SMBs: simple, in Italian, data in Europe
Flusia is the CRM for SMBs built around how work gets done in Italy: interface and support in Italian, WhatsApp and quotes on the same client record, e-invoicing connected and data hosted on European servers. One price for the whole team, from €49 a month, and a 30-day trial with no credit card.

Why an SMB needs a CRM
Not to "go digital", but for three concrete problems that come up in almost every small and medium business.
Clients live in the head of whoever follows them
Contacts on the sales rep's phone, negotiations in an email thread, quotes in a folder. When that person is away or leaves, the client relationship stops or disappears with them.
Quotes go out and nobody follows up
Without a list of open quotes nobody knows how many are waiting for an answer, which are about to expire and who should call back. Part of the revenue is lost to forgetfulness, not to a client saying no.
The owner sees the numbers only at month end
How many deals are open, what they are worth, what has been collected: if the answers come from a spreadsheet updated by hand, they come late and with errors. Decisions get made on gut feeling.
What a CRM for SMBs must have
The checklist we use when a company asks us how to choose a CRM. If a vendor misses two or three points, the problem shows up after three months.
- In Italian, interface and support: whoever answers must know what SDI, VAT and withholding tax are.
- Set up in an afternoon, no consultants: import clients from Excel and a pipeline that is already there.
- WhatsApp inside the CRM, with a business number shared by the whole team.
- PDF quotes with online signature, connected to e-invoicing.
- One price for the whole team, not per seat: adding a colleague should not cost a negotiation.
- Data in Europe, role-based permissions and GDPR as architecture, not as a badge.
- Simple automations: reminders, quote follow-ups, lead assignment.
- A sales dashboard readable in real time, without exporting anything.

The Flusia features that answer these points
Quotes and online signaturePDF quotes from the service catalogue, online signature, then the invoice starts from the accepted quote.
WhatsApp Business in the CRMShared business number, chats on the client record, messages that can also go out automatically.
E-invoicingIntegration with Fatture in Cloud: invoices and payments linked to the client record.
AutomationsReminders, follow-ups and messages that go out on their own when leads and quotes change status.
Built-in newsletterEmail campaigns from the real CRM contacts, with opens and clicks, without a separate tool.
Projects and jobsTasks, Gantt and Kanban for the team, with the project created from the accepted quote.
Commissions and targetsCommissions per rep and per service, referrers, sales targets and monthly statements.
Pricing in short
Three plans, priced per user band and not per person. Neural covers pipeline, quotes and WhatsApp; Quantum adds projects, commissions and automations; Matrix adds invoicing, portals, ticketing and marketing intelligence.
€89 for 6-15 users, €149 for 16-25
€159 for 6-15 users, €249 for 16-25
€209 for 6-15 users, €329 for 16-25
Priced per user band, not per person. 20% off with annual billing, 30-day trial without a card, no mandatory onboarding (guided onboarding is optional, one-off €199). From 26 users the price is per user.
Why an Italian CRM instead of an international one
The big international CRMs are excellent products. For an Italian SMB the bill changes on three items: per-seat pricing, e-invoicing and WhatsApp.
Priced per team band, not per seat
Most international CRMs charge per user, with marketing modules sold separately. Flusia has one price per team band: adding a colleague does not cost a negotiation.
E-invoicing connected
With a foreign CRM the invoice to the Italian SDI stays in another tool and data is copied by hand. Flusia connects to Fatture in Cloud: contacts and invoices stay aligned.
WhatsApp inside the CRM
Italian SMBs sell on WhatsApp. In Flusia the business number lives in the customer record, with shared history and automatic replies, without third-party connectors.
Frequently asked questions about CRM for SMBs
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